New watches 2024

Rolex

Day-Date 40
Oyster, 40 mm, platinum and diamonds
M228396TBR-0002

$116,300 Suggested retail price before applicable taxes.
The suggested price can be modified at any time without notice.

Model availability

Reference

228396TBR

Model case

Oyster, 40 mm, platinum and diamonds

Water-resistance

Waterproof to 100 metres / 330 feet

Bezel

Set with diamonds

Dial

Ice blue set with diamonds

Bracelet

President, semi-circular three-piece links

Movement

Perpetual, mechanical, self-winding

Calibre

3255, Manufacture Rolex

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Ice-Blue Dial

The ice-blue dial is the discreet and exclusive signature of a Rolex platinum watch. Rolex uses platinum, the noblest of metals, for the finest of watches. This exclusive dial colour can be found only on the Day-Date, the Cosmograph Daytona and the Perpetual 1908.

Diamond-set bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

Platinum

Rare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers. Precision Watches is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.