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For over 30 years, our family-owned luxury watch store has provided customers with quality products and exceptional service. Our third-generation business is proud to bring you an extensive selection of watches from top Swiss Watch brands. Our team of experts is here to help you find the perfect timepiece that fits your style and budget.

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The Domino’s Rolex Watch: A Surprising Piece of Pizza History

We’re excited to talk about the legendary Domino’s Rolex watches. For those who haven’t heard of them, Domino’s watches are Rolex watches with a twist – they feature the iconic Domino’s Pizza logo on the dial or the pizza logo on the bracelet.

Rolex Datejust 26 Domino's Pizza 176200 Logo

How much is a Domino’s Rolex Watch?

Domino’s Rolex watches are a unique collectible item that has caught the attention of many watch enthusiasts over the years. While these watches can vary depending on age, condition, and model, a contemporary “bracelet logo” Oyster Perpetual (OP) sells for the same price as a non-branded one. However, older “dial logo” prices are rising and vary significantly. For example, a reference 14000 sold for $5,100 at Bonhams in December 2020, while another fetched $20,000 at Christie’s just two months earlier.

Rolex Datejust 26 Domino's Pizza 176200 Crown

How do I sell a Domino’s Pizza Rolex Watch?

If you want to sell your Domino’s Rolex watch, ensuring it is the real deal is vital. Due diligence is crucial to avoid catching up on counterfeit or fake watches. A certified watch expert can help verify the authenticity of your watch, and numerous online marketplaces and auction houses specialize in selling luxury watches. Precision Watches has been a leading online watch retailer for over 30 years. As a third-generation watchmaker owned, we are qualified to provide value and pay top dollar for every Rolex watch on the market. Our reviews speak for themselves!

Rolex Oyster Perpetual 26 Domino's Pizza 176200 Box

The Origin Story

The Domino’s Rolex watch story begins with founder Tom Monaghan, who started giving away watches in 1977 when he wore a Bulova with the Domino’s logo on its face. Monaghan handed out branded Seikos for a few years before settling on Rolex’s Air-King reference 5500. Today, the challenge is more ambitious. The watches are still awarded, though no longer Air-Kings, as they were briefly discontinued in 2014, causing Domino’s to shift to the Oyster Perpetual.

Over the years, Domino’s Rolex has evolved. The logo has changed in size and orientation, briefly going black and white in 1991 before reverting to color the following year. Ladies have been included, with Domino’s branded Oyster Perpetuals available in 24mm cases from reference 67194 onwards. In the mid-2000s, the logo left the dial entirely, becoming a more subtle piece of branding on the first link of the bracelet and conforming to Rolex’s more modern dial policy.

In conclusion, Domino’s Rolex watches are an intriguing piece of Rolex history and an excellent collectible item for those looking to add personality to their watch collection. As always, ensuring you’re buying an authentic Rolex and doing your due diligence before purchasing is important. At Precision Watches, we pride ourselves on being experts in luxury watches and can help you find the perfect timepiece for your collection.

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For over 30 years, our family-owned luxury watch store has provided customers with quality products and exceptional service. Our third-generation business is proud to bring you an extensive selection of watches from top Swiss Watch brands. Our team of experts is here to help you find the perfect timepiece that fits your style and budget.

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