Though this tool was a necessity to entrepreneurs eager to scale their operations in the early twentieth century, it continues to represent the ingenuity required of such individuals. And since leaders today recognize how these tools were essential in helping early entrepreneurs achieve great triumphs, they too see the value in buying luxury pens.
From signing documents to simply jotting notes, professionals worldwide forever respect the business deals forged and inventions birthed by the ink of these pens. It just might be that professionals today hope these pens can serve as a vehicle for their imaginations, channeling and transforming their thoughts into tangible creations which could bring about as great of success as the pioneers before them.
Want to shop for Montblanc pens?
Visit Precision Watches & Jewelry, an authorized dealer
at the Willow Grove Park Mall in PA.
A New Frontier in the 1980s
The rise of computer technology in the 1980s was quite frightening for Montblanc for two main reasons. First, it threatened the need for writing instruments as communication moved away from handwritten documents to computerized systems. Second, distribution changed as well. Stationary stores and mom-and-pop stores began to fade as superstores like Office Depot and Office Max began to crop up, selling items relating mostly to computers
So, with both the consumer and distribution changing alongside technology, Montblanc needed to figure out what direction it wanted its brand to go in the future. Even so, it knew that writing was part of the essence of who we are as human beings, dating back to the early days of humankind.
As such, the brand had reached a moment of clarity despite the chaotic shift in the consumer market: the craftsmanship and symbolic value of Montblanc pens would endure the digital age. Because, though they may appear as accessories, these tools will always represent innovation—something professionals will continue to sport.
Looking to buy a Montblanc pen?
Visit Precision Watches & Jewelry, an authorized dealer
at the Willow Grove Park Mall in PA