The History Of Montblanc Pens
April 4, 2018
In a digitalized world, what could possibly encourage consumers to purchase high-end pens? After all, everything we need to write today can be done on our laptops, smartphones or tablets, right? For example, we send emails and texts instead of writing longhand letters. And professionals input all their data by simply typing on their keyboards and storing it in the cloud.
So what gives? Why are people still buying Montblanc pens in a world in which longhand writing is no longer necessary?
Montblanc, a brand synonymous with exquisite writing culture, certainly had its obstacles to overcome leading up the twenty-first century. However, there’s a unique quality of these pens that transcends time. Even if we do spend most of our time typing or texting whatever it is we need to say. Let’s dive deeper into the history of Montblanc pens and discover why a professional may still prefer a luxury pen in their coat pocket despite a mobile device at their hip.
An Early Symbol of Innovation and Craftmanship
When it was invented in 1906, the Montblanc pen served as a technical tool for professionals—an item which they needed every day to do their jobs and effectively communicate with each other. This instrument made it possible for them to keep thorough records and ensure business matters were seen to.
From signing documents to simply jotting notes, professionals worldwide forever respect the business deals forged and inventions birthed by the ink of these pens. It just might be that professionals today hope these pens can serve as a vehicle for their imaginations, channeling and transforming their thoughts into tangible creations which could bring about as great of success as the pioneers before them.
Want to shop for Montblanc pens?
Visit Precision Watches & Jewelry, an authorized dealer
at the Willow Grove Park Mall in PA.
A New Frontier in the 1980s
The rise of computer technology in the 1980s was quite frightening for Montblanc for two main reasons. First, it threatened the need for writing instruments as communication moved away from handwritten documents to computerized systems. Second, distribution changed as well. Stationary stores and mom-and-pop stores began to fade as superstores like Office Depot and Office Max began to crop up, selling items relating mostly to computers
So, with both the consumer and distribution changing alongside technology, Montblanc needed to figure out what direction it wanted its brand to go in the future. Even so, it knew that writing was part of the essence of who we are as human beings, dating back to the early days of humankind.
As such, the brand had reached a moment of clarity despite the chaotic shift in the consumer market: the craftsmanship and symbolic value of Montblanc pens would endure the digital age. Because, though they may appear as accessories, these tools will always represent innovation—something professionals will continue to sport.
Looking to buy a Montblanc pen?
Visit Precision Watches & Jewelry, an authorized dealer
at the Willow Grove Park Mall in PA
A Sign of Intelligence, Education and Social Responsibility
Today, a professional with a Montblanc pen in his coat pocket may not use it as often as those before him, but the legacy still lives on. The ingenuity used to design these enduring instruments can be reflective of one’s ambitious endeavors.
